Trusted by Leaders Who Have Transformed Their Brands and Their Businesses.
“Kate Hutchison's foresight helped VMware reposition virtualization as the foundation of cloud computing, well before the market caught up. Her leadership aligned the field on a powerful message that elevated our conversations, opened executive doors, and enabled larger, more strategic deals during a critical inflection point in the industry.”
Carl Eschenbach
CEO of Workday, Board Member, Venture Partner, and former President and COO of VMware
“Kate Hutchison’s strategic vision transformed Citrix from a single-product vendor into a $1B+ enterprise software leader. Her focused, collaborative guidance aligned our team, elevated my leadership, and gave us the confidence to pursue bold new markets while driving transformative growth and positioning Citrix as a defining force in enterprise technology.”
Mark Templeton
Board Director, former CEO of Digital Ocean, and former President and CEO of Citrix
“Kate Hutchison was instrumental in transforming BEA into one of the most powerful brands in Enterprise Software. She leveraged the WebLogic acquisition to reposition us from a middleware vendor to The E-Commerce Transactions Company. Her work elevated our executive visibility, completely modernized our brand, and accelerated our go-to-market momentum. These were all critical drivers of our explosive growth, making BEA the fastest enterprise software company to achieve $1B in revenue.”
Alfred Chuang
Founder and General Partner of Race Capital; Co-Founder and former CEO and Chairman of BEA Systems
“When Kate Hutchison joined Riverbed, we were just six weeks from our first investor conference in over five years. Although we had significantly expanded our portfolio, we were still seen as the WAN Optimization company and our product naming lacked cohesion. In that short window, Kate led a Strategic Brand Transformation that repositioned us as the leader in Application Performance Infrastructure, increasing our relevance with customers and reframing our story for investors. Her leadership helped set the stage for the acquisition of Riverbed for $3.6 billion by private equity.”
Jerry Kennelly
Former Chairman and CEO of Riverbed Technology
“We engaged Kate Hutchison to lead a strategic brand transformation that elevated our market position and upleveled our messaging. Her framework aligned our leadership, sharpened our story, and brought lasting focus to our vision and strategy which is still central to how we go to market four years later. With her guidance, we unified our portfolio into the leading Java platform for the modern cloud enterprise and launched a bold, cohesive brand identity. Kate showed us the power of a holistic, business-driven approach to brand transformation.”
Scott Sellers
Co-founder, President and CEO of Azul
“Our brand transformation enabled us to attract new investors and to penetrate new market segments, as well as to increase our cross-sell rate and our share of customer wallet. This exercise had an even bigger impact on our employee base, which really rallied around the new vision, resulting in pervasive and sustained transformation for the business.”
Joe Bergera
CEO of Iteris
“My time working with Kate was one of the most energizing and strategically productive chapters of my career. When we first began, I had limited exposure to strategic marketing—but through countless whiteboard sessions, we sharpened our product strategy, crystallized our platform marketecture, and developed industry leading positioning that reflected our long-term vision. By following Kate’s Strategic Brand Transformation™ framework, I gained years' worth of marketing insight in a fraction of the time. Product leaders and CTOs will find her masterclass both transformational and indispensable.”
Danny Allan
CTO of Snyk and former CTO of Veeam
“Kate gave DataRobot a new, first principles-based lens on how to align our product strategy with market perception. Through her Strategic Brand Transformation™ framework, we developed a differentiated narrative that elevated our product from a collection of features to a compelling platform story that truly resonated with customers and partners. She helped us simplify how we articulate the value of our product offerings without the technical mumbo-jumbo. What really sets Kate apart is her ability to bridge the gap between product and marketing. She ensures that positioning isn’t just clear and concise it’s also credible because it is grounded in the technology and product truth.”
Venky Veeraraghavan
Chief Product Officer at DataRobot and former VP of Product Management at Microsoft
“I’ve worked with many CMOs whose main focus was supporting the sales organization. In my experience working with Kate at two different companies, Riverbed Technology and Volansi, her approach went much deeper and produced far superior results. Kate’s engagement with the entire business, including a strong partnership with me as the Chief Human Resource Officer, brought her vision and plan to life much more thoroughly as it engaged communication and input from the entire company. She’s great at connecting a message to the company's culture, values, stage of growth and employee mindset. Kate’s leadership was transformational to the business and our employees, making them feel proud, connected and excited about the future. With Kate, it was never just a product or business story, but rather a human one that made our work together exciting and visionary.”
Mike Guerchon
Venture Partner, Oregon Venture Fund; former SVP, People at Groove, and former CHRO at Riverbed and Volansi
“Whether you need to focus on your strategy for the next 6,12, or 36 months, I cannot recommend anyone more than I would recommend Kate Hutchison.”
Charlie Thomas
CEO of Mitiga and former CEO of Deepwatch
“I've recommended Kate to multiple CEOs for their own brand transformations, and time and again, she has exceeded expectations. Her leadership, influence, and strategic approach don't just create change they accelerate breakthrough results.”
Tracey Newell
Author, Board Member, and Former President of Informatica