Trusted by Leaders Who Have Transformed Their Brands and Their Businesses.
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“We engaged Kate Hutchison to lead a strategic brand transformation that elevated our market position and upleveled our messaging. Her framework aligned our leadership, sharpened our story, and brought lasting focus to our vision and strategy which is still central to how we go to market four years later. With her guidance, we unified our portfolio into the leading Java platform for the modern cloud enterprise and launched a bold, cohesive brand identity. Kate showed us the power of a holistic, business-driven approach to brand transformation.”
Scott Sellers
Co-founder, President and CEO of Azul
“Kate gave DataRobot a new, first principles-based lens on how to align our product strategy with market perception. Through her Strategic Brand Transformation™ framework, we developed a differentiated narrative that elevated our product from a collection of features to a compelling platform story that truly resonated with customers and partners. She helped us simplify how we articulate the value of our product offerings without the technical mumbo-jumbo. What really sets Kate apart is her ability to bridge the gap between product and marketing. She ensures that positioning isn’t just clear and concise it’s also credible because it is grounded in the technology and product truth.”
Venky Veeraraghavan
Chief Product Officer at DataRobot and former VP of Product Management at Microsoft
“I’ve worked with many CMOs whose main focus was supporting the sales organization. In my experience working with Kate at two different companies, Riverbed Technology and Volansi, her approach went much deeper and produced far superior results. Kate’s engagement with the entire business, including a strong partnership with me as the Chief Human Resource Officer, brought her vision and plan to life much more thoroughly as it engaged communication and input from the entire company. She’s great at connecting a message to the company's culture, values, stage of growth and employee mindset. Kate’s leadership was transformational to the business and our employees, making them feel proud, connected and excited about the future. With Kate, it was never just a product or business story, but rather a human one that made our work together exciting and visionary.”
Mike Guerchon
Venture Partner, Oregon Venture Fund; former SVP, People at Groove, and former CHRO at Riverbed and Volansi