Meet
Kate Hutchison
Kate Hutchison is a proven marketing leader and transformation strategist.
Her 30-Year Career Includes
- Serving as CMO at VMware, Citrix, Riverbed, Polycom, BEA Systems, and Veeam.
- Providing strategic marketing consulting to Digital Ocean, DataRobot, Informatica, Deepwatch, Symantec, Iteris and many others.
- Spearheading brand transformations that multiplied market opportunities 10X, propelled rapid revenue growth, and established market leadership in new categories.
Kate is the architect behind The Strategic Brand Transformation™ methodology, a proven framework that holistically integrates purpose, vision, strategy, category, product positioning, brand identity, and cultural values into messaging that empowers employees and partners as high impact brand evangelists. With a keen ability to translate complex technology into clear, compelling business value, she excels in creating differentiation in highly competitive markets and unlocking new growth avenues.
Her unique strength lies in her ability to unite executive leadership teams around a cohesive, forward-thinking vision and game-changing strategy. By collaborating closely with product and technology leaders, Kate ensures that every brand narrative is not only credible but strategically aligned for future growth. Her approach will equip your organization to design, plan, and execute a brand transformation that elevates your company to new heights of success.
Kate divides her time between Florida and California. She holds a Master's degree from San Francisco State University and a Bachelor's degree from LIU/Southampton College (now part of SUNY, Stony Brook). Outside of her professional life, Kate enjoys paddleboarding, skiing, fishing, hiking, playing chess, and spending quality time with her family.
“ Kate is a true brand transformation powerhouse. At Polycom, she masterminded our evolution from a hardware company to a software-driven leader in video conferencing. Her strategic vision and ability to unite the executive team—and the entire organization—were instrumental in driving this shift. "
Ready to Transform Your Brand?
