Strategic Brand Transformation™ Session Options
Whether you’re just starting to explore the gap or already feel the pressure to pivot, there’s an option designed to meet you there and move you forward.
Brand Pulse is a fast, virtual diagnostic that quickly reveals how your brand is landing today. It identifies strengths to build on, gaps to close, and opportunities for sharper positioning and messaging.
For leadership teams ready to transform, the Brand Mastery, Brand Accelerator, and Brand Powerplay sessions are immersive, in-person masterclasses ideal for executive offsites or retreats. Each is delivered in two focused, 4-hour sessions over two days.
Brand Mastery equips leaders with the frameworks, case studies, and tools required to lead a high-stakes brand transformation, drawing on decades of real-world experience.
Brand Accelerator and Brand Powerplay sessions take it further, helping executive teams align, prioritize, and advance their own brand transformation strategy with my hands-on facilitation and guided collaboration.
Click here for a quick comparison of each option.
For more information, Contact.
Brand Pulse:
Audit and Assessment
Best for: Companies that want a fast, low-risk diagnostic to understand the strength and gaps in their brand.We’ll evaluate how your brand is perceived both internally and externally.
We’ll assess the alignment among your leadership team on your goals and strategy. We’ll examine how your positioning and messaging speaks to customers and how it stacks up against the competition.
- Leadership Alignment Review: An online leadership survey for up to 10 executives, plus up to 4, virtual, 1:1 leadership interviews to uncover alignment on brand direction, competitive differentiation, narrative, and growth opportunities.
- Market Position & Competitor Analysis: Evaluation of your digital presence, sales materials, analyst reports, and competitor positioning.
- Executive Briefing: 60-minute virtual presentation of the findings and recommendations.
Your Takeaway: A clear, actionable assessment you can act on immediately or use as the springboard for a full transformation.
Investment: $12K USD
Time commitment: Approximately 4 weeks
The Masterclasses
Skills and Framework
An elite, in-person intensive session that equips your marketing, sales, product, and business leaders with the insights, frameworks, case studies, and tools to lead a complete brand transformation. Ideal for companies wanting to upskill their leadership team or invest in strategic career development for top talent. Drawing from 25+ successful company repositions, this experience delivers the playbook on how to transform your company’s brand.
This is an intensive learning experience for up to 10 participants. It excludes consulting. Just the frameworks, case studies, tools, and insights from over 25 successful brand transformations you can immediately leverage.
Takeaway: Confidence, clarity and the playbook to lead a high-stakes brand transformation.
Investment: $35K USD
From insight to action — fast
For CEOs and executive teams ready to activate a strategic brand repositioning. We begin with the Brand Pulse Diagnostic to ground the work in your company’s realities. This offering also includes interviews with board members, customers, and industry analysts. Then I guide your team through the critical steps of alignment, the Strategic Brand Transformation™ framework, case studies, and how to relaunch your brand for maximum impact.
Post session, I work with your team for 6-8 weeks to develop your core brand fundamentals, new brand narrative, and differentiated market position. Together, we ensure alignment across leadership, sales, marketing, and product teams.
Deliverable: Your Brand Messaging Guide*: a 12+ page reference source book for key brand content that contains your brand fundamentals and new narrative upon which you can build all customer-facing content.
Your Takeaway: A reenergized, powerful brand story your teams can immediately use and build upon with confidence and consistency.
Investment: Custom pricing determined after a discovery discussion.
*Examples of actual Brand Messaging Guides available upon request.
The full transformation. Led by Kate.
For CEOs, Boards, and executive teams ready to reposition their company and claim a new level of relevance and market leadership. I personally lead every stage, from the Brand Pulse Diagnostic to many in-depth 1:1 interviews with executives, board members, customers, and industry analysts.
I guide your team through the critical steps of alignment, the Strategic Brand Transformation™ framework, case studies, and how to relaunch your brand for maximum impact.
Post-session, I’ll serve as your embedded brand strategist for 3-5 months working closely with your marketing and sales teams, product leaders, and people managers, leading a complete brand transformation that inspires internally and lands with maximum impact externally.
Deliverable: Your Comprehensive Messaging Handbook*. This is your full go-to-market playbook covering core fundamentals, brand narrative, product positioning, competitive differentiation, customer proof points, and more.
Your Takeaway: A strategic brand transformation that redefines how the market sees your company and how your teams consistently tell the story to win.
Investment: Custom pricing determined after a discovery discussion.
*Examples of actual Comprehensive Messaging Handbooks available upon request
The Strategic Brand Transformation Masterclass Options - Comparison
| Brand Mastery | Brand Accelerator | Brand Powerplay | |
|---|---|---|---|
| Brand Pulse Participants | 10 | 15 | 20 |
| Board, Customer, and Analyst 1:1 Interviews | not included | tailored to needs | tailored to needs |
| Additional 1:1s with Product and Technologists | not included | included | included |
| Onsite Masterclass: 2 half-day sessions | included | included | included |
| Onsite Masterclass Participants | 10 | 15 | 20 |
| Consulting Engagement with Kate | not included | 6-8 weeks | 3-5 months |
| Brand Recommendations Executive Briefing | not included | virtual | in-person |
| Deliverable | Masterclass Summary Notes | Brand Messaging Guide | Comprehensive Messaging Handbook |
| Takeaway | Confidence, clarity, and the framework to lead a high-stakes brand transformation. | A powerful, market-leading brand story that your teams can immediately use and build upon with confidence and consistency. | A complete brand transformation that positions your company as the undisputed category leader, inspiring your workforce and redefining how the market values your company. |
| Investment | $35K USD | Requires discovery discussion | Requires discovery discussion |
Ready to Transform Your Brand?
